Design Week on Casson Mann's bold design for The Blue Continent

Design Week's Clare Dowdy interviews Casson Mann designer Donacio Cejas Acosta on how The Blue Continent centres voices from the Pacific

01
Apr
2025

"The designers worked with the museum team to ensure that the storytelling, unfolding mainly through the texts, challenges traditional stereotypes.

“It’s not the museum of Bremen telling the story of Oceania,” Acosta says. “It’s local experts and the community of Oceania telling their story in their voices in the museum.

“We asked ourselves, who is allowed to speak in museums? Traditionally, it’s the museum. But this time, the museum didn’t want to be the only voice, and wanted to provide a platform for the voices from Oceania.”

Casson Mann did away with typical museum graphics and created banners, bearing calls to action and appearing as collective speech, like the rallying cry of Pacific climate activists – “We are not drowning, we are fighting.”

Read the full article here.

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